What about Blogging?

People are regularly asking about blogs so I thought I’d share some of our  thoughts 
with you.

There’s no doubt blogging can be an awesome way to get more traffic  to your website.

No doubt whatsoever so no, blogs are not dead.

The good news is that setting up a Blog for your website is surprisingly easy but there are a few
caveats and things you need to change to ensure your blog is setup correctly to get maximum
exposure in the search engines.

What is particularly attractive about Blogs?

===> The entire process of Blogging is very simple to do, mainly due to the great quality of Blog software available that you can install on your website.

Decent Blogging software provides all the functionality you need, the management of posts by
yourself (and others), the categorization of posts and even the process of telling other blogging
websites every time you make a new post automatically.

One of the most important things to ensure is that you don’t just use your  Blog as a sales page – recommend you generally leave the selling of your products and services to your actual sales page (Money page)  on your website.

Obviously you will want to talk about your products and services, and the benefits visitors will get in using them, but I believe it’s important not to have an all out sales pitch fest, as that will tend to turn off visitors who may be seeing your message for the first time.

We also recommend you include  talking about non-business stuff, information about you, the person, some of your interests, things you have found of interest on the Internet, etc.

When people read these personal posts, they get to know the real you, and form a relationship with a “real person” and not a nameless website, and this can only assist you in future sales with these people.

A blog also allows (and in fact encourages) participation by visitors, who can post responses
to your entries, and this is often a great way to stimulate interesting conversations.

So encourage people to leave comments and have all the usual social media sharing buttons for users to spread the word about you.

As a minumum that’s Twitter, Facebook and Google+.

Good Blogging software will allow you to remove spam responses (where visitors or programs “write” messages directing people to their site) as well as to moderate conversations that are in
appropriate or off-topic.

One of the best reasons of course  to use Blogs is to help you rank highly in the search engines.

The search engines love Blogs, provided they are providing relevant and quality content.

To give you an idea of how important search engines see Blogs, Google bought one of the
largest Blogging sites out there (blogger).

Having a focused relevant site with interesting and useful content can only help you in your
journey to find true search engine love.

If you have read any  articles on our blogs, you’ve probably gathered that Anthony & I preach relevant useful content.

Blogs are no different than other web traffic techniques, you need to ensure it’s relevant, and
ensure you separate your posts into logical categories.

For example if you have a website about software development, you may make posts discussing
programming in general, other posts about training for software developers, and more posts about a specific computer language like Java.

In the past we and others have taught about on page SEO such as getting your title and
descriptions tags  done correctly.

Over a period a time,  Google’s algorithm changes has made it (in our opinion) better NOT to be
strict with your on page SEO
.

Why?

Many internet martketers have unfortunately abused the SEO principles and used it to try and
deceive the search engines.

Our advice – don’t try too hard to be perfect regarding SEO, we think it’s actually  a hinderance and Google may penalize you.

The most popular open source blogging package is WordPress.

WordPress is a free blogging package (yes nothing to pay!), and is extremely flexible and easy to
use without sacrificing anything in power and flexibility.

We use this package and recommend you do as well.

Because of its popularity many Web host’s have it available for installation on their websites for
you with “one-click” installs.

So what should you write about in your Blog?

We’ve got no idea!

(joking)… please read on..

Good question, here are a few ideas: –

Your products (duh, obvious one here).

But don’t do the hard sell here, remember here you are trying to generate a bit of interest about the product, perhaps from visitors to your Blog who know nothing about your products, think of it more as a pre-sale to entice them to click on the link when the sales page hopefully weaves it’s magic.

Free valuable content – Found a decent product from a competitors website? Found a free tool
that made life easier for you, etc? Write a review and link to your competitors website.

Focus on making your Blog interesting to read and of value to the reader. If you can think what the Blog looks like from the visitors perspective you are halfway there to making it work well.

Personal posts – Not related at all to your products, may be related to your life, on holidays
somewhere? Cute little “human interest” stories.

I mentioned this earlier in today’s  email.

I’m talking about the type of stuff that visitors can relate to, and can bring out the real you. For
example, on one of our Blogs , we discuss our personal experiences about diet and exercise.

This has nothing at all to do with our products but we’re sure a lot of visitors will be able to
relate to the battle to beat the bulge.

Normally this “intermixing” of content would be a definite “no-no” because it would have the effect of diluting the importance of your website, but this isn’t your main website, and it’s not on your sales pages, it’s on your Blog.

We got lots of emails from other blogs from visitors where they took the time to write me
about some of these personal stories and many ended up buying products from us at a later date.

What about Video and Audio?

Absolutely!

Although it’s a growing area, the vast majority of Blogs out there  still don’t use audio and video
and in our opinion this is a mistake because they are missing out on a lot of traffic!

I hope you have now realized the power of using and maintaining a Blog, it can be the ultimate web site promotion with the result being increased web site traffic.

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