Instacart seeks $10 billion valuation amid industry woes: WSJ

New York (AFP) Sept 10, 2023

US grocery delivery startup Instacart is seeking a valuation of under $10 billion as it goes public later this month, the Wall Street Journal reported Sunday, substantially less than its $39 billion valuation in 2021.

The company is to start pitching its initial public offering to investors at the lower valuation as early as Monday, “in the latest sign of diminished investor enthusiasm” for
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